the key European dating website has selected Smart AdServer to control each of its web marketing promotions in France and European countries
Paris, – Smart AdServer, a player that is leading European countries in adserving and electronic marketing, announces that MEETIC, the key European dating agency, has selected its marketing answer to deliver every one of its display promotions in European countries and optimise its campaign to recruit brand brand brand new users.
Created in 2002 because of the French born Marc Simoncini, MEETIC could be the leading European dating agency. Providing two services that are different dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, great britain, Germany, Portugal, Poland, Norway therefore the Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 readers, and after the buyout for the European tasks of its competitor Match.com (the united states team IAC and worldwide frontrunner) final February, MEETIC happens to be the benchmark for online dating sites in European countries. It really is in specific compliment of a powerful online recruitment policy that MEETIC happens to be in a position to be market frontrunner, across European countries. From the energy among these outcomes, MEETIC chose to carry on its expansion in Europe.
With this thought, MEETIC had been searching for a reliable, scalable and revolutionary technical solution, handled by a group of professionals, rendering it feasible, regarding the one hand, to control and harmonise each of its promotions to win new business and improve consumer loyalty in European countries, as well as on one other to analyse performance and quickly determine any profits on return. After examining all leading technologies in the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific because of its advanced features and user friendliness that is real. Additionally, MEETIC’s specific major acquisition issues required a personalised reaction. Smart AdServers capacity to develop customised functions with very high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.
Now boasting MEETIC among its clients, Smart AdServer has strengthened its place as a standard player into the French and European areas. “We are pleased to announce the signing with this contract that is pan-European one of many biggest advertisers in European countries. This agreement fits completely with your development that is international strategy and bears witness towards the undeniable competitive benefits and maturity of Smart AdServer“, claims Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a very good sign not merely for people nevertheless the market that is entire. The greatest players, advertisers, media agencies and advertising homes are actually prepared to imagine a substitute for conventional solutions that are adserving. They truly are looking for more revolutionary lovers able to guide their tasks. In a environment that is increasingly competitive that the internet marketing market is dominated by three key players, Smart AdServer’s self-reliance from some of these leaders can be reassuring.”
Among its consumers are big news agencies such as for instance Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as a big wide range of web sites and organizations, including PIXmania, Reed Business, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…
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